Babel began with the simple idea that communication with the written word typically wasn’t done well. The Tower of Babel in Biblical literature was a great structure built by the people of the world, bound by common language and understanding, until they were confounded and spread across the Earth for their arrogance. Babel Creative comes from that idea of shared understanding through language communicated well. Copywriting, copy proofing, digital content, creative writing, screenwriting, taglines, articles, blogs, speeches, biographies, ghost writing, social copy – all require words wielded well, and doing so is our domain.
Babel communicates meaning well with words. By using copy to refine and articulate concepts, we create an environment where those concepts take hold. Good copy isn’t about complexity, or obscurity, but accessibility, each word tailored to comfortably anchor an idea in a reader’s mind.
Communicate meaning well.